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How Mature is the US Gluten Free Market? Comparison With Aus, Canada, Mexico & Brazil Yields the Gfp Matrix. See Why US is Tier 1 !

When analysing gluten free markets, the main question that people with Celiac disease will ask is “what’s in it for me”? Having an understanding of markets such as Australia and America is fundamental to understanding how many more suppliers are likely to enter the market and so drive competition and choice. If you are celiac or a gluten free supplier, these are two words that you hold dear to your heart: choice and low price. To understand how close we are to a mature market (when maximum competition drives prices down) it is useful to compare several countries and communities within these.

This analysis is based on Google search terms (for the month of Dec 08) used in the gluten free market. As Google usually has a large market share in most countries and also has specific country domains, this provides a perfect baseline to compare gluten free markets across the world.

This article is set out in the following format:

  • Identification Of the Four Gluten Free Market Tiers
  • Introduction Comparison Of Communities By Their Market Tiers

The following are available in the full article on our website

  • FULL ANALYSIS PER COMMUNITY
  • Statistic Tables for each community

GFP MATRIX: Identification Of the Four Gluten Free Market Tiers

So far four market levels (TIERS) have been identified.

A fully matured gluten free market has not been reached yet due to the low diagnosis of Celiac Disease even in developed countries. So far, analysis has shown that the most developed gf markets are those in Australia, the US and Canada. Characteristics of the e-demand side of these are a high number of search terms and high search volumes.

Of the search terms used in tier 1 communities, they are typically dominated by generic gluten free terms where the first 2 to 3 terms represent over 55% of the top 50 searches. This is the case in Australia, US (English speaking) and Canada (English). It is speculated that in these countries there are a significant number of Celiacs who have been diagnosed for a few years. They originally searched for information on the disease and diets required and now prefer to spend more time searching for generic gluten free terms. By doing so they have found that on the supply side of things products have been amassed in the one place. This means that by searching on generic terms they can easily find large gluten free sites that contain many gluten free products on which they can search internally for specific terms. While generic searches are large, searches on the celiac group are still the second highest and account for over 15% of the top 50 searches. Within this group two terms ‘celiac’ and ‘celiac disease’ typically account for over 85% of all searches.

The next level of market maturity (tier 2) is shown by communities like US Spanish speaking and Canadian French speaking communities. These communities are often smaller than the dominant communities (often English) in their countries but they have first world affluence available to them. They often have under 100 total search terms over a twelve month average. In this example, US Spanish has 17 search terms and Canadian French have 30. The relatively high level of affluence within these communities increases the individual’s chances of being diagnosed and pursuing a often more difficult and costly gluten Free Diet (as compared with tier 4 markets. These ‘second tier’ communities also have a high search proportion devoted to generic gluten free terms but there is also a higher proportion of searches (than found in tier 1 markets) devoted to finding information on celiac disease such as through celiac Diet And/or wheat allergy searches.

The third market maturity (tier 3) is shown by communities such as Mexican English speaking (101 searches) and Brazilian English speaking (100 searches) communities. These communities are much smaller proportions of the country population than tier 2 markets. They are often much more affluent than the main population ethnicity (through education/ employment) or having come from more affluent countries such as America. They tend to not search so much for generic gluten free terms (less than 45%) but have an increase in searches for celiac diet searches and specific food groups. This pattern is indicative of newly diagnosed people (having access to good medical attention). The other main trait of this market is that it includes people who have had the disease for a while and are now seeking specialist gluten free products such as ‘Gluten Free Restaurants‘ or ‘desserts’ – rather than staple gluten Free Foods such as flour or breads.

The lowest developed market (tier 4) is reflected by searches in Mexico (Spanish Speaking) 24 total searches and Brazil (Portuguese speaking) 23 searches. The communities also tend to have very low searches per head of population and may not have access to good medical facilities – often a large rural population. These people have a relatively small proportion of generic searches and a much higher number of ‘wheat free’ and ‘celiac’ searches. While they also have higher search volumes for specialty Gluten Free Foods, rather than bread searches (main specialty in refined markets) or desserts, they tend to search for even more fundamental food staples such as flour and oatmeal. Counter intuitively they also tend to search for cakes and cookies. This is not necessarily related to the countries affluence but is more likely a social phenomenon where providing good food spreads for parties and extended family gatherings account for a large part of their social interaction.

INTRODUCTION 

Higher choice and lower prices will likely occur in tier 1 market countries as more celiacs are diagnosed and search for and buy more products. The development will reach maturity once the growth of the market goes through a point of inflexion in its growth and begins to plateau. Only long term monitoring of this demand can assess where that level of maturity approaches saturation.

The development of the market level definitions (tier structure) will be refined as more countries are analysed.

A practical application of this analysis for celiacs is to see what other celiacs are searching for and how developed the gluten free market is in their own countries. This article attempts to answer the question “what are the characteristics of a mature gluten free market”.

This research and analysis was undertaken to see if there is a correlation between gluten free search profiles of developed nations and how this may differ from countries in close proximity to the US.

A previous article on www.glutenfreepages.com.au showed a very strong correlation between gluten free search profiles of Australia and the US. In the article you are now reading, analysis was refined to include the affect of languages, internet usage, Google market share etc. Where countries use several languages, analysis was performed on English searches and the other local language.

This research was undertaken for the month of December 2008 Google search volumes for Gluten free products and uses monthly averages over a year in countries where search volatility is high and/or search volumes low. The analysis again shows a very strong correlation between the Australian and US Gluten free markets.

One of the first indictors or market maturity is considered to be the number of ‘gluten free’ related internet searches per ‘population divided by 100′. This takes into consideration that approximately 1 in 100 people (diagnosed and undiagnosed) may be celiac.

TABLE: A table showing the number of monthly searches per celiac for each community is shown in the full article.

The Adjusted GF Searches per month per celiac column takes into consideration internet usage, Google market share. The values are most accurate for the first three countries, ‘developed’ nations. These countries have a long established internet usage and Google was able to provide search terms up to its self imposed limit of 200 terms. The search values for Mexico and Brazil English speaking are likely to be inflated due to sparse information on the penetration of English language in these countries and Google’s translation abilities.

The most important concept in this research is the gluten free grouping profiles. As explained below, all gluten free terms were assigned to one of seven groups. The top 50 search terms were sorted into these groups and groups were analysed for number of terms, proportion of the top 50 and the specific terms within each group. While the following pages go into the details of each country a summary of the analysis is:

GRAPH: “Guten Free Product Search Term Group Proportions of TOP 50 terms” is shown in the full article.

Group Composition

The following shows some of the representative terms in each group.

Generic GF Product: This group of search terms all involve the word gluten and are generic in nature, such a gluten, gluten free, gluten free products, Gluten Free Meals.

Gluten Diet: These are terms that are related to the specifics of Gluten Free Diets such as: gluten free diets, celiac diet.

Gluten Free Recipe: Terms such as Gluten Free Recipes, gluten recipe, gluten free baking, wheat free baking

Celiac related: These are terms related to information on the disease such as: celiac disease, Gluten Intolerance, gluten allergies

Wheat free: Terms such as: wheat free, wheat gluten, wheat allergy

Locations: Gluten Free Stores, Gluten Free Shopping, gluten free restaurant

GF Specific Foods: gluten free bread, Gluten Free Pizza, Gluten Free Cakes, Gluten Free Muffins

COMPARISON of Communities by their Market Tiers

Australia, US English, Canada English.

Australian, US English speaking and Canadian English groups had very similar profiles. Each country had the ‘generic gluten free’ group as its main group with the following volume proportions: AUS 65%, US Eng 64%, Canadian Eng 63%. In each case the same ‘gluten and gluten free’ generic terms rated as the top two overall searched terms by volume.

The celiac group was the second largest volume searched by all three countries: AUS (18%), US Eng (21%), Canada Eng (21%). Each category was dominated by over 85% by the terms ‘celiac’ and ‘celiac disease’. Dual spellings in Australia.

US Spanish, Canadian French

The graphs show that these communities are similar to the three above, at least in the proportion of the generic ‘gluten free products’ group.

One of the main things that affects the distribution profile of these communities is that US Spanish searches only comprised a total of 19 terms compared to US English that was capped by Google at 200. Per population of the American English V Spanish community, the English speaking community performed 4.2 times as many Gluten Free Product searches as US Spanish speaking people on Google.

For the US Spanish community, the ‘celiac’ group was the highest volume proportion of any of the countries analysed. While the US and Australia searched for generic ‘celiac’ terms in this group the US Spanish search for ‘celiac allergies’. This suggests a possible different approach to the way each country views celiac disease.

Compared to the US English, these communities also have a stronger interest in wheat issues. While the US English searched for 3 terms in this group it only made up 4% of volumes. The US Spanish searched for only one term: ‘wheat intolerance’ and it made up 18% of total search volumes. These factors suggest the US Spanish searchers are new to celiac disease and the market is immature compared to the first three countries.

The Canadian French speaking community had a similar profile to Canadian English but a much higher interest in the ‘gluten diet’ group and slightly higher interest in GF specific foods. These terms are accounted for by them looking at the specifics of what they can eat, and specific foods of gluten free ‘oatmeal’ and ‘quinoa’. The higher interest in the diet group suggests that they are either more specialised in their searches than their English counterparts or are earlier in the disease diagnosis stage.

Mexican English / Brazilian English

In each community English is a very small minority of the population but is massively over represented in search volumes. As Google has country specific domains in each countries main language this statistic suggest that these English communities are more aware of gluten issues, are more affluent, and potentially represent a more mature search market.

There is a strong similarity between the Mexican English and Brazil English speaking group profiles. Both communities have a significantly reduced generic search focus but a similar increases in GF specific foods and Gluten Diet information. Quite a few of the English speaking people in these countries are believed to either be affluent locals or foreigners (ex pat US).

In the Mexican English speaking community, the highest searched group is ‘gf locations’ and the highest volume terms are related to gluten free restaurants. The second highest group ‘celiac’ is dominated by several equally search volume terms that use three and four word search strings. The third group ‘gf specific foods’ is dominated by searches for desserts. This suggests a split in focus between people newly diagnosed and those who are affluent enough to regularly search for gluten free restaurants and desserts.

In the ‘Brazil English’ community there was an even stronger fascination with gluten free desserts taking up three individual search terms – the first two accounting for 9% of all searches. Coelaic (UK spelling) was the second most searched group and it contained only one term which accounted for 24% of search volumes. The highest specific food searches were for cakes and muffins, whereas in US English and Australia top specific searches were for breads.

Mexican Spanish, Brazil Portuguese.

The profiles for these communities were the most unlike the US English and Australian. The table at the beginning of this article also shows that in raw terms they had one tenth the searches per head.

Mexican Spanish differs from market 1 profiles as much by its large reduction in generic searches as its large increase in searches on wheat issues. In fact three of the top ‘wheat free’ searches accounted for 44% of top 50 volumes. This suggests a community in early stages of diagnosis and discovery. The two highest specific gf food searches were for ‘oatmeal’ and ‘flour’. These non luxury items, low search volumes and focus on wheat free issues suggests a non affluent community searching for fixes to staple food groups.

Brazil Portuguese has a very large population but low search volumes. In fact it has nine times the population of Australia, but less than half the searches on gluten free products. While generic gluten searches were the main search group at 44% (20% less than US and AUS), its first two terms were still the same generic terms. Of most interest is that this community has the highest specific food group volume proportion of all countries. And rather than an interest in food staples, they focus on gluten free cakes (18% of top 50 searches), and cookies 10%. They also search for gluten free flour (3%) and oatmeal (2%).

With the third highest group being ‘wheat free’ and gluten allergies Brazil’s market resembles the split shown in Mexico (English) between learning about celiac disease and enjoying treats. However rather than searching on restaurants, the Brazilian Portuguese interest in cakes may be seen as a cultural choice (socialising and providing family spreads) rather than an opulent choice.

GRAPH: A graph on our website shows the relationship between a tier 1 community (place that is nearing market maturity) AND a high proportion that its top two searches take up of the top 50 searches AND a high number of searches per (population / 100).

MORE INFORMATION:

The development of the GFP MATRIX and market level definitions (tier structure) will be refined as more countries are analysed. The above information is a summary of the full article that can be found at www.glutenfreepages.com.au To find this article, look under the menu tab ‘Articles’, then ‘GFP Original articles’. The full report analyses each community in detail and shows graphs and statistic tables associated with each community.  

About the Author

Original career in electronic engineering morphed into Corporate Marketing via MBA in 1998. In the Last few years I have had a strong interest in e-marketing and website optimisation. My strongest desire is to be working in the sustainability industry which causes large reductions in greenhouse gases. Save the planet, save the animals, save the people …

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Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Chicken Magnet 3 oz 24 Pack


$31.99


Features wild caught, free range, gluten free, bone free meats. Cruelty & BPA free, dolphin safe and free of added hormones.

Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Pumpkin Jack 3 oz 8 Pack


Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Pumpkin Jack 3 oz 8 Pack


$11.29


Features wild caught, free range, gluten free, bone free meats. Cruelty & BPA free, dolphin safe and free of added hormones.

Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Love Me Tender 3 oz


Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Love Me Tender 3 oz


$1.49


Features wild caught, free range, gluten free, bone free meats. Cruelty & BPA free, dolphin safe and free of added hormones.

Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Mack, Jack & Sam 3 oz


Weruva Cats In The Kitchen Grain-Free Pouch Cat Food Mack, Jack & Sam 3 oz


$1.49


Features wild caught, free range, gluten free, bone free meats. Cruelty & BPA free, dolphin safe and free of added hormones.

Pediasure SideKicks chocolate  protiens and fiber - 8 oz  4 ea


Pediasure SideKicks chocolate protiens and fiber – 8 oz 4 ea


$37.73


SideKicks is gluten-free and suitable for kids with lactose intolerance.

Solid Gold Indigo Moon Grain-Free Dry Cat Food 15 lbs


Solid Gold Indigo Moon Grain-Free Dry Cat Food 15 lbs


$36.99


A high protein, low carbohydrate, completely grain/gluten free diet designed to resemble the nutrient composition of a cat’s natural diet.

Solid Gold Indigo Moon Grain-Free Dry Cat Food 4 lbs


Solid Gold Indigo Moon Grain-Free Dry Cat Food 4 lbs


$13.49


A high protein, low carbohydrate, completely grain/gluten free diet designed to resemble the nutrient composition of a cat’s natural diet.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Duck 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Duck & Shrimp 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Tuna 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz 24 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz 24 Pack


$30.69


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Tuna 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Turkey & Chicken 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Salmon & Chicken 3 oz


$1.39


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken & Chicken Liver 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz 12 Pack


Wellness Grain-Free Healthy Indulgence Pouch Cat Food Chicken, Crab & Herring 3 oz 12 Pack


$16.19


Quality protein from both meat & seafood sources. Wheat Gluten-Free and Grain-Free for optimal nutrition with added vegetables & fruit.

HEAD Shampoo & Conditioner 2 in 1 Paraben Free 16.9 oz


HEAD Shampoo & Conditioner 2 in 1 Paraben Free 16.9 oz


$19.45


Organic Formula. Safe on Chemically treated hair. Sulfate, Paraben, Glycol and Gluten-Free. Fortifies Hair from the root to the tip. One easy step with results you expect! Rinses clean with no residue. Great for everyday use on all hair types.

Case of Natures Bounty Niacin Flush Free 500 mg


Case of Natures Bounty Niacin Flush Free 500 mg


$92.63


Dietary Supplement. Inositol. Hexanicotinate. Promotes heart health energy metabolism and nervous system health. Facts: Niacin also known as vitamin B-3 promotes heart health energy metabolism and nervous system health. Niacin also helps maintain healthy functions of the digestive system and skin. Flush free means that you don’t experience the familiar flush when using this supplement. No artificial color flavor or sweetener. No preservatives. No sugar. No starch. No milk. No lactose. No soy. No gluten. No wheat. No fish. Sodium free. Laboratory tested. (These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease).

Provence Region, France. - Nicole Duplaix


Provence Region, France. – Nicole Duplaix


$99


French breads at a bazaar in Provence.

Castor & Pollux Organix Canine Formula Organic Dry Dog Food 14.5 lbs


Castor & Pollux Organix Canine Formula Organic Dry Dog Food 14.5 lbs


$37.99


Featuring organic fruit & veggie purees plus organic quinoa adding gluten-free protein, for a highly digestible and palatable food.

Castor & Pollux Organix Canine Formula Organic Dry Dog Food 5.25 lbs


Castor & Pollux Organix Canine Formula Organic Dry Dog Food 5.25 lbs


$16.49


Featuring organic fruit & veggie purees plus organic quinoa adding gluten-free protein, for a highly digestible and palatable food.

Castor & Pollux Organix Canine Formula Organic Dry Dog Food 25 lbs


Castor & Pollux Organix Canine Formula Organic Dry Dog Food 25 lbs


$60.99


Featuring organic fruit & veggie purees plus organic quinoa adding gluten-free protein, for a highly digestible and palatable food.

Yummi Bears multi-vitamin and mineral dietary supplement gummies  the original - 200 ea


Yummi Bears multi-vitamin and mineral dietary supplement gummies the original – 200 ea


$15.79


Delicious gummy vitamins for children with all natural colors and great tasting natural fruit flavors. Gluten Casein and Allergen Free.

Yummi Bears dietary supplement gummies with vitamin C - 132 ea


Yummi Bears dietary supplement gummies with vitamin C – 132 ea


$32.88


Delicious gummy vitamins for children with all natural colors and great tasting natural fruit flavors. Gluten Casein and Allergen Free.

Rusk Sensories Wellness Bedew Conditioner 13.5 oz


Rusk Sensories Wellness Bedew Conditioner 13.5 oz


$12.79


Intensely hydrates and moisturizes coarse dry hair. Made with key organic ingredients and 100% harsh chemical free. Paraben free. Sulfate free. Petrochemical free. Gluten free.

FloraQ Probiotic Dietary Supplement 30 Capsules


FloraQ Probiotic Dietary Supplement 30 Capsules


$75


This unique blend of probiotic strains helps to maintain balance in the intestinal microfloria. This gluten free formula also helps to promote gastrointestinal health.

HEAD Extra Hold Styling Mousse 7.67 oz


HEAD Extra Hold Styling Mousse 7.67 oz


$17.38


Safe on chemically treated hair. Adds long lasting body to all hair types. Sulfate, paraben, gluten, and glycol-free! Not tested on animals.

Honest Kitchen Thrive Dehydrated Dog Food 10 lbs


Honest Kitchen Thrive Dehydrated Dog Food 10 lbs


$69.99


A simple, gluten-free chicken-based recipe for all life stages including growth, pregnancy and lactation as well as active adult dogs.

Honest Kitchen Thrive Dehydrated Dog Food 4 lbs


Honest Kitchen Thrive Dehydrated Dog Food 4 lbs


$36.99


A simple, gluten-free chicken-based recipe for all life stages including growth, pregnancy and lactation as well as active adult dogs.

Rusk Sensories Wellness Reflect Conditioner Shine Conditioner 13.5 oz


Rusk Sensories Wellness Reflect Conditioner Shine Conditioner 13.5 oz


$11.83


Deeply conditions hair while adding immense shine and reflection to the hair’s surface. Made with key organic ingredients and are 100% harsh chemical free. Paraben free. Sulfate free. Petrochemical free. Gluten free. MEA/TEA/DEA free. Phthalate free.

Rusk Sensories Wellness Reflect Shine Enhancing Shampoo 13.5 oz


Rusk Sensories Wellness Reflect Shine Enhancing Shampoo 13.5 oz


$12.47


Deeply conditions hair while adding immense shine and reflection to the hair’s surface. Made with key organic ingredients and are 100% harsh chemical free. Paraben free. Sulfate free. Petrochemical free. Gluten free. MEA/TEA/DEA free. Phthalate free.

Natures Plus Ultra Hair Plus 60 Tablets


Natures Plus Ultra Hair Plus 60 Tablets


$22


This energy supplement is in a special base which provides for the gradual release of ingredients over a prolonged period of time. This formula is gluten, yeast, artificial color and preservative free. Approved for both men and women.

DESERT ESSENCE Tea Tree Oil Toothpaste with Ginger 7 oz


DESERT ESSENCE Tea Tree Oil Toothpaste with Ginger 7 oz


$10.88


Flavored with the pure essential oil of ginger for a unique and refreshing taste, this effective formula features baking soda and the natural anti-septic properties of Eco-Harvest® Tea Tree Oil. Fluoride and gluten free.

DESERT ESSENCE Tea Tree Oil Toothpaste with Fennel 7 oz


DESERT ESSENCE Tea Tree Oil Toothpaste with Fennel 7 oz


$10.88


Flavored with the pure essential oil of fennel for a unique and refreshing taste, this effective formula features baking soda and the natural anti-septic properties of Eco-Harvest® Tea Tree Oil. Fluoride and gluten free.

Anti-Irritant Comforting Cleanser


Anti-Irritant Comforting Cleanser


$47.99


Women’s 113g/4oz . Enriched with soothing botanicals Helps mildly remove makeup & impurities Reduces facial redness & signs of aggressions Skin appears comfortably cleansed without dehydrated Gluten free

Dr. Brandt - Anti-Irritant Comforting Cleanser ( Exp. Date 11/2011 )


Dr. Brandt – Anti-Irritant Comforting Cleanser ( Exp. Date 11/2011 )


$175


Enriched with soothing botanicals Helps mildly remove makeup & impurities Reduces facial redness & signs of aggressions Skin appears comfortably cleansed without dehydrated Gluten free

Dr. Brandt - Anti-Irritant Comforting Cleanser


Dr. Brandt – Anti-Irritant Comforting Cleanser


$193


Enriched with soothing botanicals Helps mildly remove makeup & impurities Reduces facial redness & signs of aggressions Skin appears comfortably cleansed without dehydrated Gluten free

Cramp Free


Cramp Free


$7


No other blend supports joint health like Cramp Free 50 capsules at 500 mg

TRUE Cosmetics Finishing Brow Gel


TRUE Cosmetics Finishing Brow Gel


$16.5


Set and style brow hair using TRUE Cosmetics Finishing Brow Gel. A botanical conditioning gel designed to hold brow hair in place. Doubles as a clear mascara. Flake-free. Paraben-free and Gluten-free. Net Weight: 5.5 g/0.19 oz.

Etgar Free


Etgar Free


$56


Download the Etgar Free font for Mac or Windows in OpenType, TrueType or PostScript format.

Haute Mess Dry Conditioner


Haute Mess Dry Conditioner


$19.99


Women’s 210 ml/7 oz Conditioner. A convenient leave-in conditioner for all hair types. Helps rejuvenate dry & damaged hair. Instantly imparts shine & restores softness. Leaves hair smooth smelling fresh & clean. Sulfate-free paraben-free gluten-free & 100% vegan.

Couture Moisturizing Shampoo


Couture Moisturizing Shampoo


$59.99


Women’s 750ml/25.4oz . A sulfate-free nourishing shampoo Helps gently cleanse hair while imparting superior moisture Corrects health & vitality of hair Shields hair against thermal damage & UV exposure Leaves hair supple sleek & lustrous Anti-fade paraben-free gluten-free & 100% vegan

Loving Naturals Sunscreen SPF 30 - 5 Oz


Loving Naturals Sunscreen SPF 30 – 5 Oz


$18.95


Contains Only Natural Ingredients Strong, reliable SPF 30 UVA and UVB Protection Water-Resistant and Non-Greasy Certified Organic and Cruelty-Free Free of Gluten. Vegan Certified. Loving Naturals Sunscreen SPF 30 provides the ultimate protection against t

Loving Naturals Sunscreen SPF 30 - 2.7 Oz


Loving Naturals Sunscreen SPF 30 – 2.7 Oz


$9.95


Contains Only Natural Ingredients Strong, reliable SPF 30 UVA and UVB Protection Water-Resistant and Non-Greasy Certified Organic and Cruelty-Free Free of Gluten. Vegan Certified. Loving Naturals Sunscreen SPF 30 provides the ultimate protection against t

NOTHIN FOR FREE SHIRT


NOTHIN FOR FREE SHIRT


$59.99


NOTHIN FOR FREE SHIRT

Couture Moisturizing Conditioner


Couture Moisturizing Conditioner


$32.99


Women’s 250ml/8.5oz . A weightless nourishing conditioner Replenishes hair with superior moisture Corrects health & vitality of hair Shields hair against thermal damage & UV exposure Hair appears supple sleek & lustrous Anti-fade paraben-free gluten-free & 100% vegan

Just Free


Just Free


$39.99


Men’s 3.4 oz EDT Spray (Tester). Just Free by Luciano Soprani is a Woody Aromatic fragrance for men. Just Free was launched in 2004. Top notes are pineapple melon calabrian bergamot apple and sicilian lemon. Middle notes are pomegranate blossom lavender violet neroli and rose. Base notes are amber patchouli ebony wood and vetiver.

Hempz - Couture Moisturizing Conditioner


Hempz – Couture Moisturizing Conditioner


$267


A weightless nourishing conditioner Replenishes hair with superior moisture Corrects health & vitality of hair Shields hair against thermal damage & UV exposure Hair appears supple, sleek & lustrous Anti-fade, paraben-free, gluten-free & 10

Home of the Free Address Labels


Home of the Free Address Labels


$9.95


Home of the Free Address Labels

Free Spirit Business Cards


Free Spirit Business Cards


$8.95


Free Spirit Business Cards

cK Free


cK Free


$33.99


Men’s 1.7 oz EDT Spray. CK Free is a modern masculine fragrance for men which arrived on the market in August 2009. Top notes incorporate absynth jackfruit star annis and juniper berries. A heart adds a union of suede coffee tobacco leaf and buchu (Agathosma betulina) while a base offers oak patchouli cedar and ironwood.

Garden of Life Lovely Legs Vegan Capsules 30 Capsules


Garden of Life Lovely Legs Vegan Capsules 30 Capsules


$30


Lovely Legs contains 95% diosmin, an antioxidant bioflavonoid clinically demonstrated to reduce the visible signs of varicose and spider veins, as well as occasional swelling in the legs and ankles.Benefits:Promotes the health and tone of small veins and capillaries.Reduces the visible signs of varicose and spider veins.Formula is gluten, dairy and soy free.

DESERT ESSENCE Tea Tree Oil & Neem Toothpaste with Wintergreen 7 oz


DESERT ESSENCE Tea Tree Oil & Neem Toothpaste with Wintergreen 7 oz


$10.88


From India’s “toothbrush tree”, comes neem, an ayurvedic extract known for its dental benefits and an effective ingredient in this formula of baking soda and naturally anti-septic Eco-Harvest® Tea Tree Oil. Flavored with the pure essential oil of wintergreen for an ultra-fresh clean. Fluoride and gluten free.

Shaolin, Henan Province, Peoples Republic Of China. - Justin Guariglia


Shaolin, Henan Province, Peoples Republic Of China. – Justin Guariglia


$139


Kung Fu students breakfast on steamed breads and rice porridge.

Chia Seeds - 5 lbs


Chia Seeds – 5 lbs


$23.95


kosher, non-gmo, gluten-free & raw contain the highest plant source of omega-3 on the planet! heart health mental health digestive health – beneficial for your digestive track great for diabetics effective for treating hypoglycemia. helps keep your bo

Chia Seeds - 2 lbs


Chia Seeds – 2 lbs


$11.95


kosher, non-gmo, gluten-free & raw contain the highest plant source of omega-3 on the planet! heart health mental health digestive health – beneficial for your digestive track great for diabetics effective for treating hypoglycemia. helps keep your bo

Chia Seeds  - 1 lb


Chia Seeds – 1 lb


$8.49


Kosher, non-gmo, gluten-free & raw contain the highest plant source of omega-3 on the planet! heart health mental health digestive health – beneficial for your digestive track great for diabetics effective for treating hypoglycemia. helps keep your bo

Anti-Irritant Soothing Moisturizer


Anti-Irritant Soothing Moisturizer


$70.99


Women’s 50g/1.7oz . Enriched with shea butter glistin & pumpkin extract Delivers supreme moisture to sensitive & irritated skin Recovers skins natural balance Enhances skin?s elasticity to defend internal & external irritants Unveils a stronger smoother & more vigorous skin Irritant gluten & fragrance free

Kiss My Face Kids toothpaste with our fluoride  Berry smart - 4 oz


Kiss My Face Kids toothpaste with our fluoride Berry smart – 4 oz


$3.55


No Parabens SLS Gluten Artificial Colors or Flavors.

Original Sprout Natural Children's Shampoo - 3 Oz


Original Sprout Natural Children’s Shampoo – 3 Oz


$5.95


Original Sprout Natural Children’s Shampoo. Travel Size. Easy on eyes & a ultra quick rinse! Made without contaminated drying sulfates, parabens & other unwanted ingredients. Leaves hair moisturized, silky & easy to comb. Washes away frizzies & dryness, revealing healthy, shiny, conditioned hair. Loved by families of every hair type and texture. Soy Free. Gluten Free. Cruelty Free. 100 percent Vegan. Biodegradable. 3 ounces.

Original Sprout Children's Deep Conditioner - 1.25 Oz


Original Sprout Children’s Deep Conditioner – 1.25 Oz


$3.5


Original Sprout Children’s Deep Conditioner cares for your Little Sprout’s hair better than any other. Transforms frizzies into ringlets and flyaways into smooth, silken locks. Loved by families of every hair type and texture. Soy Free. Gluten Free. Cruelty Free. 100% Vegan. Biodegradable. 1.25 ounce travel size bottle.

Alcohol Free Toner


Alcohol Free Toner


$10.99


Women’s 255 ml/8.5 oz Toner. Alcohol Free Toner

Born Free


Born Free


$3.95


By Don Black and John Barry. Piano Vocal. 4 pages. Published by Hal Leonard

Free Gift


Free Gift


$90


Arranged by Pam Andrews. For Unison choir. Christmas. Brentwoood Kids Music. Sacred; Modern Christian. Easy. Accompaniment cassette (split/stereo track). Published by Brentwood-Benson Music Publishing

Fancy Free


Fancy Free


$42.95


(Ballet). By Leonard Bernstein (1918-1990). Study Score. Boosey & Hawkes Scores/Books. 160 pages. Boosey & Hawkes #M051211357. Published by Boosey & Hawkes

Free Ride


Free Ride


$3.99


“By Nick Drake. For piano, voice, and guitar (chords only). Folk; Rock. 3 pages. Published by Hal Leonard – Digital Sheet Music”

Free Fallin'


Free Fallin’


$2.99


By Tom Petty. For guitar. Pop; Rock. Guitar TAB. Guitar TAB. 4 pages. Published by Hal Leonard – Digital Sheet Music

Flying Free


Flying Free


$1.85


“By Don Besig. For SATB Choir (SATB). Shawnee Press. Choral, General Repertory, Secular, Contest/Festival Music. 12 pages. Shawnee Press #A1545. Published by Shawnee Press”

Free Bird


Free Bird


$3.99


“By Lynyrd Skynyrd. For piano, voice, and guitar (chords only). Country; Pop; Rock. 3 pages. Published by Hal Leonard – Digital Sheet Music”

Breaking Free


Breaking Free


$3.95


(Hal Leonard Student Piano Library Showcase Solos Pops). By Jamie Houston. Arranged by Carol Klose. Educational Piano Library. Intermediate. 8 pages. Published by Hal Leonard

Land of the Free


Land of the Free


$6.95


(Later Elementary to Early Intermediate Level). Arranged by Carolyn Miller. Willis. Late Elementary to Early Inter. 24 pages. Published by Willis Music

Fancy-Free


Fancy-Free


$7.25


(Early Intermediate Piano Solos). By Linda Niamath. For Piano. Solo Piano. Composer Library Series. Contemporary. Early Intermediate (Levels 2-3). Book. 16 pages. Published by The Frederick Harris Music Company

Free To Be Me


Free To Be Me


$5.98


By Francesca Battistelli. For solo voice (High/Medium/Low Voice). Modern Christian. Adult Contemporary and Sacred. CD Trax – Performance/Accompaniment CD. Published by Sound Performance

Free As the Wind


Free As the Wind


$2.5


By Randall Hartsell. For Piano. Piano Solo; Solo. Intermediate. Sheet. 4 pages. Published by Alfred Music Publishing

Love Is Free


Love Is Free


$3.95


By Sheryl Crow. For Keyboard; Piano; Voice. This edition: Piano/Vocal/Chords. Artist/Personality; Piano/Vocal/Chords; Sheet; Solo. Original Sheet Music Edition. Pop; Rock. Sheet. 8 pages. Published by Alfred Music Publishing

Land Of The Free


Land Of The Free


$7.99


Arranged by Russell Mauldin. For SATB choir. Patriotic. Brentwood Choral. Sacred; Modern Christian. Easy. Choral book. Published by Brentwood-Benson Music Publishing

Free, My Lord, Free at Las'


Free, My Lord, Free at Las’


$2.8


Arranged by Robert DeCormier. Choir Secular. Choral Octavo. Lawson-Gould. Spiritual. Choral Octavo. 20 pages. Published by Alfred Music Publishing

Small Eye Shadow - Free To Be


Small Eye Shadow – Free To Be


$21.99


Women’s 1.5g/0.05oz . A powder-based eye shadow Extremely soft-textured Long-wearing Crease-free colour

Home of the Free Address Labels Clear


Home of the Free Address Labels Clear


$9.95


Home of the Free Address Labels Clear

Free Your Mind Large Magnets


Free Your Mind Large Magnets


$19.95


Free Your Mind Large Magnets

Free Spirit Magnetic Business Cards


Free Spirit Magnetic Business Cards


$17.85


Free Spirit Magnetic Business Cards

Free Spirit Recycled Business Cards


Free Spirit Recycled Business Cards


$15.95


Free Spirit Recycled Business Cards

Free Your Mind Business Cards


Free Your Mind Business Cards


$8.95


Free Your Mind Business Cards

Free Your Mind Business Letterhead


Free Your Mind Business Letterhead


$25.95


Free Your Mind Business Letterhead

Free Your Mind Oversized Postcards


Free Your Mind Oversized Postcards


$28.95


Free Your Mind Oversized Postcards

Free Your Mind Address Labels


Free Your Mind Address Labels


$9.95


Free Your Mind Address Labels

Sultan Free Regular


Sultan Free Regular


$129


Download the Sultan Free Regular font for Mac or Windows in OpenType, TrueType or PostScript format.

Vetto Round Tlat Free


Vetto Round Tlat Free


$56


Download the Vetto Round Tlat Free font for Mac or Windows in OpenType, TrueType or PostScript format.

Bodoni Classic Free Style


Bodoni Classic Free Style


$40


Download the Bodoni Classic Free Style font for Mac or Windows in OpenType, TrueType or PostScript format.

Free Sex T-Shirt


Free Sex T-Shirt


$12.99


Free Sex T-Shirt. Exclusively from beWild.com. These tee?s feature No fancy graphics, no silly pictures or extra non-sense. This Men’s t-shirt says Free Sex. Not only will everyone love the saying, it looks great too! Free Sex is printed in White on a Red t-shirt. Soft machine washable shirt is made of a 100% Cotton preshrunk Blend.

Bandanas - Live Free Ride Free Eagle Bandana


Bandanas – Live Free Ride Free Eagle Bandana


$2.99


Bandanas – Live Free Ride Free Eagle Bandana. Bandanas are a very unique and versitile accessorie that can be worn as a wrap or head band, can be tied around your wrist as an accent peice or can be used on your dining room table as stylish dinner napkins. There are millions of uses for a bandanna, whether you are wearing it as an accent to your outfit or tying it around your dogs collar to give rover a cute touch you are sure to find tons of great ways to use your bandana. Here at bewild.com we offer a huge selection of premium quality bandanas is dozens of colors, styles, paterns and designs. Each 100% cotton bandana measures 22″ x 22″, the perfect size to tie around your head. Perfect for bad hair days!

Stress Free Formula 30 capsules


Stress Free Formula 30 capsules


$22.99


Stress Free Formula is designed to reduce anxiety, help you relax in stress related times, and improve energy. Stress can lead to weight gain, damaged immune system, and depression. Stress Free Formula helps to relieve stress related occurrences so you have a clear mind to make important decisions.Benefits of Stress Free Formula: ?Relieves simple anxiety?Helps control stress?Helps to fight against stress related weight gain?Safe to use everyday

Couture Color Protect Shampoo


Couture Color Protect Shampoo


$33.99


Women’s 300ml/10.1oz . A color protective shampoo for color-treated hair Helps gently cleanse hair while maximizing color retention & seal in color Shields hair against thermal damage & UV exposure Leaves hair more lustrous stronger & healthier in vivid color Anti-fade sulfate-free paraben-free gluten-free & 100% vegan To use: Apply on damp hair & massage into a rich lather. Rinse well re-apply if necessary

Fashion Flower Eye Shadow - Free To Be


Fashion Flower Eye Shadow – Free To Be


$20.99


Women’s 1.5g/0.05oz . Fashion Flower Eye Shadow – Free To Be

Latex Free And Powder Free Nitrile Exam Gloves Medium - 100 Ea


Latex Free And Powder Free Nitrile Exam Gloves Medium – 100 Ea


$7.64


Latex Free And Powder Free Nitrile Exam Gloves Medium extra ordinary strength and puncture resistance.


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